WAC Travel provides specialized travel services to clients booking unique travel experiences to Italy & Greece. Cypress worked with the WAC Travel team to streamline Sales & Marketing operations.

The Cypress Team configured Pardot (MCAE) to work with their existing CRM Solution, providing Engagement insights of qualified buyers to Sales team.

The WAC Travel team also implemented a strategy for reaching out to past customers with personalized updates for previous clients, automated segmentation based on engagement with their travel sites and other re-engagement campaigns.

Through implementing a unified communication strategy, WAC is able to deepen their relationships with clients and capture engagement to drive meaningful conversations with their clients, whom are all considered VIPs to the brand.