LANDING PAGES
– Identify the main components of a Landing Page.
- Content/Template
- Form
- Completion Actions
- A landing page is a specific web page that a visitor typically reaches after clicking a link or advertisement.
- This page generally displays content that is specific to the advertisement, search keywords, or link clicked. Simply driving visitors directly to your home page can be an ineffective method of converting prospects because they aren’t present with tailored content.
- A landing page presents a streamlined path designed to elicit a specific action by the visitor.
– Given a scenario, determine when to use a Landing Page with and without a form.
– Distinguish between the metrics collected in Pardot Landing Page reporting.
- Describe how completion actions trigger when a prospect submits a Landing Page.
- They are triggered when a prospect accesses the page.