UTM (Urchin Tracking Module) Parameters are typically included as part of a query string in a URL. They consist of 5 URL parameter keys used in marketing to track the effectiveness of online marketing campaigns across different traffic sources and media. The name Urchin is from Urchin Software Corporation. UTM Parameters being part of a …
UTM Parameters & Gravity Forms As Digital Marketers, we often use query strings for our attribution. This gives us insights on where our traffic is coming from and which channels perform the best. An example of a query string is as follows: For example, my website url is: https://cypresslearning.comMarketers looking for better attribution can append …
Pardot Scoring & Grading Best Practices: Pardot Score Degradation And Why It’s Important Over time, your Pardot account may start experiencing some massive scores on Prospects. While Pardot continues to release updates to help us keep things clean, many Pardot admins need to have a solution to keep scores under control. What is a Score …
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What we’ve learned from working with chatbots over the years… Chatbots have become EXTREMELY popular. In Sales & Marketing, Chatbots are taking the lead generation & digital transformation world by storm. More and more websites have chat features that ‘pop-up’ on the bottom right hand side of a site once you visit, asking if to …
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Salesforce Pardot Spring Release Notes – Spring ’22: Our Favorite Features It’s a new year and the Salesforce Spring ’22 Release Notes have been released! There are lots of exciting new features available for Pardot users, specifically around the new Builder tools. The Spring ’22 Features should be LIVE in your Salesforce Pardot Account by …
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Disclaimer: We are FANS of what Hubspot is doing for Small businesses just getting started with a CRM. We are also a registered Salesforce Partner. This article is our opinions only and not affiliated with any other software vendor or association. Congratulations, you’re likely here because you’re undergoing a digital transformation in your business. There …
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Pardot Classic App in Salesforce Feature Retirement Changes are coming to Salesforce/Pardot. Salesforce has announced that they have begun the process of retiring the Pardot Classic App in Salesforce. The retirement of the Pardot Classic App is not to be confused with pi.pardot.com, which will remain intact and will use the same classic user interface …
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Automated Selective Syncing from Salesforce to Pardot This solution will work with ALL levels of Pardot using Salesforce Enterprise Edition or greater. THE REQUEST/USER STORY: Sales & Marketing Users would like to specify which Salesforce object updates trigger an update to Pardot, including ‘add to list’, ‘send auto-responder’, or add to an engagement program. Example …
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3 Helpful Tips for Running a Successful Meeting Running a successful meeting is a CRITICAL skill. We run a lot of meetings and we want to help you manage your meetings better. Here at Cypress, our primary service is training and workshops. Our team calendars are full of daily back-to-back meetings, ranging from engagements with …
This article is originally posted on help.salesforce.com. We are sharing the article information here, for your convenience. Note: Salesforce will provide the DMARC DNS records for your domain, but will not install, configure or authenticate DMARC records. If you’d like some help, please contact ken@cypresslearning.com DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, …