Integrate Calendly with Marketing Cloud Account Engagement (Integrate Calendly with Pardot)
This article provides a walk-through for integrating MCAE with Calendly, using Pardot form handlers.
What is a UTM Parameter?
UTM (Urchin Tracking Module) Parameters are typically included as part of a query string in a URL. They consist of 5 URL parameter keys used in marketing to track the effectiveness of online marketing campaigns across different traffic sources and media. The name Urchin is from Urchin Software Corporation. UTM Parameters being part of a …
MikMak
MikMak is a growing eCommerce analytics & enablement platform that supports eCommerce brands with better analytics, and provides consumers with a seamless path to checkout. Cypress helped MikMak with developing updated assets in their Marketing Cloud Account Engagement Account, including Landing Page templates & form templates, to allow their Marketing team to quickly build new …
What is 99.233.231.35.bc.googleusercontent.com and how does it impact Marketers?
What is 99.233.231.35.bc.googleusercontent.com and how does it impact Marketers? Are submissions from hostname 99.233.231.35.bc.googleusercontent.com/ blocking your site tracking? The googleusercontent.com is a Googlebot, and specifically, it appears 99.233.231.35.bc.googleusercontent.com is being used by Chrome browser to mask hostnames when forms are submitted. If you’re using Pardot, this means that your tracking code will be blocked from …
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Pardot New Email & Landing Page Builder: App Exchange Packages Pardot users should install TODAY
Pardot New Email & Landing Page Builder: App Exchange Packages Pardot Users Should Install TODAY As part of the Salesforce Spring 22 Release, there are some huge advancements that make the new builders prime time ready! One of the top features of the new release is Custom Email Components. Now, partners & developers are able …
BTS
BTS is a leading global Business Consulting firm leveraging complex systems to deploy insightful updates to international clients and prospects. Cypress continues to work closely with the BTS team to develop solutions & strategies for integrating their email Marketing systems with CRM data, web-traffic analytics and cross-channel marketing engagement.
Pardot Scoring & Grading Best Practices: Pardot Score Degradation and Why it’s Important
Pardot Scoring & Grading Best Practices: Pardot Score Degradation And Why It’s Important Over time, your Pardot account may start experiencing some massive scores on Prospects. While Pardot continues to release updates to help us keep things clean, many Pardot admins need to have a solution to keep scores under control. What is a Score …
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4 Chatbot Fixes you need to make TODAY: Building Chatbots that CONVERT in 2022
What we’ve learned from working with chatbots over the years… Chatbots have become EXTREMELY popular. In Sales & Marketing, Chatbots are taking the lead generation & digital transformation world by storm. More and more websites have chat features that ‘pop-up’ on the bottom right hand side of a site once you visit, asking if to …
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Salesforce Pardot Spring Release Notes – Spring ’22: Our Favorite Features
Salesforce Pardot Spring Release Notes – Spring ’22: Our Favorite Features It’s a new year and the Salesforce Spring ’22 Release Notes have been released! There are lots of exciting new features available for Pardot users, specifically around the new Builder tools. The Spring ’22 Features should be LIVE in your Salesforce Pardot Account by …
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Hubspot free CRM functionality: what’s included and what’s not
Disclaimer: We are FANS of what Hubspot is doing for Small businesses just getting started with a CRM. We are also a registered Salesforce Partner. This article is our opinions only and not affiliated with any other software vendor or association. Congratulations, you’re likely here because you’re undergoing a digital transformation in your business. There …
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