Pardot – Cypress Learning Solutions, Inc – Business Consulting Services

Scaling Global Campaigns with Pardot Advanced: A Manufacturing Success Story

by brandonAdvanced, Customer Stories, Management, Pardot July 1, 2025July 1, 2025Comments are Disabled

Introduction In global manufacturing, scale and flexibility are everything. Our recent project with a multi-national manufacturing client focused on a key marketing challenge: enabling independent regional campaigns while maintaining centralized visibility and control. Over a six-month engagement, we delivered a Salesforce and Pardot Advanced (MCAE) solution that empowered marketing teams around the world to execute …

6 Figure Savings & Time Efficiency with MCAE & Data Cloud | Streamlining Segmentation with Data Cloud and Pardot (MCAE – Marketing Cloud Account Engagement)

by brandonCustomer Stories, Pardot May 15, 2025July 1, 2025Comments are Disabled

Unlocking Precision Marketing with Data Cloud and Pardot: A Financial Services Success Story: How Cypress Learning empowered an investment banking firm to segment smarter and market more effectively with Salesforce Introduction In the high-stakes world of investment banking, precision isn’t optional—it’s essential. For our recent client, a leading financial services firm, the need to deliver …

Pardot vs. HubSpot: Which Marketing Automation Platform Is Right for You?

by brandonCustomer Stories, Education, Learning, Management, Pardot January 15, 2025July 15, 2025Comments are Disabled

Choosing between Salesforce Pardot (Marketing Cloud Account Engagement) and HubSpot isn’t just a decision about marketing tools—it’s a decision about how your business wants to grow. Both platforms offer powerful capabilities, but they cater to different needs, budgets, and teams. At Cypress Learning, we work with clients on both platforms and often get the question: …

Personalizing Partner Journeys with Pardot & Salesforce Flow

by brandonAdvanced, Management, Pardot February 6, 2024July 1, 2025Comments are Disabled

Personalizing Partner Journeys with Pardot & Salesforce Flow: A Strategic Engagement Win | How Cypress Learning created a scalable partner communication and campaign engagement solution using MCAE, APEX, and Campaign Architecture Introduction In fast-moving B2B environments, partner onboarding isn’t just a process—it’s a relationship opportunity. For our client, a rapidly growing enterprise managing strategic supply …

Integrate Calendly with Marketing Cloud Account Engagement (Integrate Calendly with Pardot)

by Brandon WaltonAdvanced, Pardot August 22, 2023March 27, 2025Comments are Disabled

This article provides a walk-through for integrating MCAE with Calendly, using Pardot form handlers.

What is a UTM Parameter?

by Brandon WaltonEducation, Learning, Pardot November 2, 2022March 27, 2025Comments are Disabled

UTM (Urchin Tracking Module) Parameters are typically included as part of a query string in a URL. They consist of 5 URL parameter keys used in marketing to track the effectiveness of online marketing campaigns across different traffic sources and media. The name Urchin is from Urchin Software Corporation. UTM Parameters being part of a …

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UTM Parameters & Gravity Forms

by educationEducation, Learning, Pardot July 28, 2022Comments are Disabled

UTM Parameters & Gravity Forms As Digital Marketers, we often use query strings for our attribution. This gives us insights on where our traffic is coming from and which channels perform the best. An example of a query string is as follows: For example, my website url is: https://cypresslearning.comMarketers looking for better attribution can append …

What is 99.233.231.35.bc.googleusercontent.com and how does it impact Marketers?

by Brandon WaltonPardot March 9, 2022March 27, 2025Comments are Disabled

What is 99.233.231.35.bc.googleusercontent.com and how does it impact Marketers? Are submissions from hostname 99.233.231.35.bc.googleusercontent.com/ blocking your site tracking? The googleusercontent.com is a Googlebot, and specifically, it appears 99.233.231.35.bc.googleusercontent.com is being used by Chrome browser to mask hostnames when forms are submitted. If you’re using Pardot, this means that your tracking code will be blocked from …

Pardot New Email & Landing Page Builder: App Exchange Packages Pardot users should install TODAY

by Brandon WaltonPardot February 24, 2022March 27, 2025Comments are Disabled

Pardot New Email & Landing Page Builder: App Exchange Packages Pardot Users Should Install TODAY As part of the Salesforce Spring 22 Release, there are some huge advancements that make the new builders prime time ready! One of the top features of the new release is Custom Email Components. Now, partners & developers are able …

Pardot Specialist Practice Exam 22.01

by Ken StoufferCourse Work, Pardot, Practice Exam January 31, 2022Comments are Disabled

This Pardot Specialist practice Exam features questions similar to those you’ll see when taking the Pardot Admin or Pardot Specialist Certification Exams. Work through each of the questions to gauge your current Pardot knowledge. Treat this like you would the real exam – don’t use notes or study materials – you can always re-take if …