Integrate Calendly with Marketing Cloud Account Engagement (Integrate Calendly with Pardot)
This article provides a walk-through for integrating MCAE with Calendly, using Pardot form handlers.
What is a UTM Parameter?
UTM (Urchin Tracking Module) Parameters are typically included as part of a query string in a URL. They consist of 5 URL parameter keys used in marketing to track the effectiveness of online marketing campaigns across different traffic sources and media. The name Urchin is from Urchin Software Corporation. UTM Parameters being part of a …
What is 99.233.231.35.bc.googleusercontent.com and how does it impact Marketers?
What is 99.233.231.35.bc.googleusercontent.com and how does it impact Marketers? Are submissions from hostname 99.233.231.35.bc.googleusercontent.com/ blocking your site tracking? The googleusercontent.com is a Googlebot, and specifically, it appears 99.233.231.35.bc.googleusercontent.com is being used by Chrome browser to mask hostnames when forms are submitted. If you’re using Pardot, this means that your tracking code will be blocked from …
Read more “What is 99.233.231.35.bc.googleusercontent.com and how does it impact Marketers?”
Pardot New Email & Landing Page Builder: App Exchange Packages Pardot users should install TODAY
Pardot New Email & Landing Page Builder: App Exchange Packages Pardot Users Should Install TODAY As part of the Salesforce Spring 22 Release, there are some huge advancements that make the new builders prime time ready! One of the top features of the new release is Custom Email Components. Now, partners & developers are able …
Pardot Scoring & Grading Best Practices: Pardot Score Degradation and Why it’s Important
Pardot Scoring & Grading Best Practices: Pardot Score Degradation And Why It’s Important Over time, your Pardot account may start experiencing some massive scores on Prospects. While Pardot continues to release updates to help us keep things clean, many Pardot admins need to have a solution to keep scores under control. What is a Score …
Read more “Pardot Scoring & Grading Best Practices: Pardot Score Degradation and Why it’s Important”
4 Chatbot Fixes you need to make TODAY: Building Chatbots that CONVERT in 2022
What we’ve learned from working with chatbots over the years… Chatbots have become EXTREMELY popular. In Sales & Marketing, Chatbots are taking the lead generation & digital transformation world by storm. More and more websites have chat features that ‘pop-up’ on the bottom right hand side of a site once you visit, asking if to …
Read more “4 Chatbot Fixes you need to make TODAY: Building Chatbots that CONVERT in 2022”
Salesforce Pardot Spring Release Notes – Spring ’22: Our Favorite Features
Salesforce Pardot Spring Release Notes – Spring ’22: Our Favorite Features It’s a new year and the Salesforce Spring ’22 Release Notes have been released! There are lots of exciting new features available for Pardot users, specifically around the new Builder tools. The Spring ’22 Features should be LIVE in your Salesforce Pardot Account by …
Read more “Salesforce Pardot Spring Release Notes – Spring ’22: Our Favorite Features”
Hubspot free CRM functionality: what’s included and what’s not
Disclaimer: We are FANS of what Hubspot is doing for Small businesses just getting started with a CRM. We are also a registered Salesforce Partner. This article is our opinions only and not affiliated with any other software vendor or association. Congratulations, you’re likely here because you’re undergoing a digital transformation in your business. There …
Read more “Hubspot free CRM functionality: what’s included and what’s not”
Pardot Tips & Tricks: Integrating Salesforce Custom Objects With Pardot
Automated Selective Syncing from Salesforce to Pardot This solution will work with ALL levels of Pardot using Salesforce Enterprise Edition or greater. THE REQUEST/USER STORY: Sales & Marketing Users would like to specify which Salesforce object updates trigger an update to Pardot, including ‘add to list’, ‘send auto-responder’, or add to an engagement program. Example …
Read more “Pardot Tips & Tricks: Integrating Salesforce Custom Objects With Pardot”
3 Helpful Tips for Running a Successful Meeting
3 Helpful Tips for Running a Successful Meeting Running a successful meeting is a CRITICAL skill. We run a lot of meetings and we want to help you manage your meetings better. Here at Cypress, our primary service is training and workshops. Our team calendars are full of daily back-to-back meetings, ranging from engagements with …