UTM (Urchin Tracking Module) Parameters are typically included as part of a query string in a URL. They consist of 5 URL parameter keys used in marketing to track the effectiveness of online marketing campaigns across different traffic sources and media. The name Urchin is from Urchin Software Corporation. UTM Parameters being part of a …
UTM Parameters & Gravity Forms As Digital Marketers, we often use query strings for our attribution. This gives us insights on where our traffic is coming from and which channels perform the best. An example of a query string is as follows: For example, my website url is: https://cypresslearning.comMarketers looking for better attribution can append …
Pardot Classic App in Salesforce Feature Retirement Changes are coming to Salesforce/Pardot. Salesforce has announced that they have begun the process of retiring the Pardot Classic App in Salesforce. The retirement of the Pardot Classic App is not to be confused with pi.pardot.com, which will remain intact and will use the same classic user interface …
Read more “NEWS: Pardot Classic App in Salesforce Feature Retirement”
Passing the Salesforce Certified Admin Maintenance Exam Spring 21
Need help understanding how Pardot works with WordPress?
How can Data Enrichment Tools like Cognism help your Sales team Crush Quotas?
Many Salesforce Users & Admins alike have asked us… what is Data Hygiene?
In this video, Cypress will show you how to send Bulk Emails to your leads in Salesforce!
Are you a Salesforce Admin needing to customize your Activity Panel in Salesforce Lightning?
Pardot Lifecycle Reports As a marketer, your goal is to generate and nurture high-quality leads to increase revenue. Utilizing the Pardot Lifecycle Report, you are able to see where your leads are in their buying journey. This report is a great tool to help you optimize your nurture process and identify any bottlenecks to closing …