Using Google Tag manager with Pardot

Using Google Tag manager with Pardot As of 2019, we strongly recommend using Google Tag Manager for installing your Pardot tracking code. Leveraging Google Tag Manager for managing Pardot scripts allows marketers to manage how the Pardot tracking code behavior works across all pages managed by GTM. You can use Google Tag Manager with your Pardot tracking code. Google …

Reset Prospect Scores to 0 in Pardot

Reset Prospect Scores to 0 in Pardot If you reset your prospects’ scores to zero using an automation rule and in the future you modify your baseline scoring rules, your prospects will be retroactively rescored and their scores may increase or decrease from zero. For this reason, make any changes to your baseline scoring model (in …

WAC Travel

WAC Travel provides specialized travel services to clients booking unique travel experiences to Italy & Greece. Cypress worked with the WAC Travel team to streamline Sales & Marketing operations. The Cypress Team configured Pardot (MCAE) to work with their existing CRM Solution, providing Engagement insights of qualified buyers to Sales team. The WAC Travel team …

Introduction to Pardot HML with Conditional Logic

For years, Pardot has used a proprietary language called PML, or Pardot Merge Language for merge fields in Emails, Advanced Dynamic content, and Landing Pages. Since the acquisition by Salesforce, the primary focus on the Pardot Engineering & Development teams are to make the platform more compatible and synchronous with Salesforce. Over there years, there have been many …

STRIVR

STRIVR offers immersive training solutions for businesses. As a complex technical training solution built on VR, we assisted the team with establishing channels for their customers to connect with STRIVR customer service and get routed quickly to the best support teams to assist. As a growing platform, STRIVR supports many customers with their own complex …

Keep landing Page Dates Current with JavaScript

Keep landing Page Dates Current with JavaScript Hopefully, you’re including a Copyright and Date at the bottom of your site. If you’re managing multiple sites, do yourself and/or your clients a favor and implement this code vs logging into each site (or page) manually to update the date. Here’s the Code: Now, you’ll want to …

How to Integrate Gravity Forms with 10 Easy Steps

How to Integrate Gravity Forms with 10 Easy Steps Pardot includes a powerful progressive form builder and a WordPress plugin. This makes integrating the Marketing automation tool with your WordPress website a breeze. However, there are times when we need to rely on forms with additional external functions to streamline business processes, such as e-commerce, external data …