Email Terms Mailable Prospect: A mailable prospect is a prospect that can receive emails through Pardot. Mailable prospects haven’t unsubscribed, had a hard bounce or five soft bounces, or manually opted out. Unmailable Prospect: An unmailable prospect has either opted out of emails, was opted out on import, marked as Do Not Mail, or had …
List Terms Segmentation: Segmentation is creating target lists of prospects for marketing needs. For example, you can create lists for newsletters, drip programs, and so on. Dynamic List: A dynamic list is rule-based. It automatically adds prospects when they match the criteria and removes them when they don’t. Segmentation Rules: Use a segmentation rule to …
This is part 2 of 5 in the Pardot Glossary.
This is Part 1 of 5 in the Pardot Glossary Category
This Pardot Specialist practice Exam features questions similar to those you’ll see when taking the Pardot Admin or Pardot Specialist Certification Exams. Work through each of the questions to gauge your current Pardot knowledge. Treat this like you would the real exam – don’t use notes or study materials – you can always re-take if …
Module 1 – Understanding Salesforce Standard and Custom Objects
In this series, we’re going to talk about Salesforce Objects. Lecture: What is an Object Standard Objects Custom Objects Custom Tabs Hands-On: Create Custom Objects and Tabs Object Relationships Creating Object Relationships and Tabs
In this module we will be discussing different types of Object Relationships.
In this module, we’ll go through a demonstration of creating Custom objects and Tabs. Next: Module 4: Understanding Types of Object Relationships
In this Module, we’ll be covering Custom Tabs. Next: Module 3 – Walkthrough – Creating Custom Objects and Tabs