Pardot Snippets Copy, paste. Copy, paste. Copy, paste. Sound like some of your campaigns? With putting the same type of messaging on various emails or landing pages, it can become redundant to copy and paste the same message over all of your marketing automation assets. But what if the content changes after a certain amount …
Using Pardot for Social Media Efforts Whether you are posting social media updates sporadically or you have a fleshed-out content strategy, you want to see the different engagement metrics of your post. But, as you probably know, social platforms only give you so much data. As a data-driven marketer, you probably want to know what …
Engagement Studio is one of the most powerful tools you have in Pardot.
For years, Pardot has used a proprietary language called PML, or Pardot Merge Language for merge fields in Emails, Advanced Dynamic content, and Landing Pages. Since the acquisition by Salesforce, the primary focus on the Pardot Engineering & Development teams are to make the platform more compatible and synchronous with Salesforce. Over there years, there have been many …
Read more “Introduction to Pardot HML with Conditional Logic”