UTM Parameters & Gravity Forms

by educationEducation, Learning, PardotPosted on Comments are Disabled

UTM Parameters & Gravity Forms As Digital Marketers, we often use query strings for our attribution. This gives us insights on where our traffic is coming from and which channels perform the best. An example of a query string is as follows: For example, my website url is: https://cypresslearning.comMarketers looking for better attribution can append …

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Protect your Forms with a Honeypot

by Brandon WaltonPardot, SalescloudPosted on Comments are Disabled

Protect your Salesforce Web-to-Lead Forms with a HIDDEN Honeypot Field CONGRATULATIONS! You’ve launched a form with an integration to your CRM. Whether you’re using Pardot, Salesforce, Hubspot or even just a plain HTML form you may start noticing more and more ‘fake’ leads polluting your system. Who are these people and what are these random …

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Pardot Lifecycle Reports

by Brandon WaltonLearning, Management, PardotPosted on Comments are Disabled

Pardot Lifecycle Reports As a marketer, your goal is to generate and nurture high-quality leads to increase revenue. Utilizing the Pardot Lifecycle Report, you are able to see where your leads are in their buying journey. This report is a great tool to help you optimize your nurture process and identify any bottlenecks to closing …

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Customize Your Pardot Lightning App

by Brandon WaltonEducation, Management, PardotPosted on Comments are Disabled

Customize Your Pardot Lightning App Beginning with the Spring 2020 release, Pardot added the ability to customize your tabs to give you quick access to the features you use most within Pardot. Benefits to Customizing your Pardot Lightning App: Customizing your Pardot Lightning App is like customizing your smartphone. Typically, the apps you use regularly …

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