blogs – Page 3 – Cypress Learning Solutions, Inc

Pardot vs. HubSpot: Which Marketing Automation Platform Is Right for You?

by brandonCustomer Stories, Education, Learning, Management, Pardot January 15, 2025July 15, 2025Comments are Disabled

Choosing between Salesforce Pardot (Marketing Cloud Account Engagement) and HubSpot isn’t just a decision about marketing tools—it’s a decision about how your business wants to grow. Both platforms offer powerful capabilities, but they cater to different needs, budgets, and teams. At Cypress Learning, we work with clients on both platforms and often get the question: …

Campaign Management Optimization by Vertical

by brandonAdvanced, Customer Stories, Management, Uncategorized July 15, 2024July 15, 2025Comments are Disabled

A Smarter Way to Track ROI, Engage Buyers, and Align Sales with Marketing When you’re running multi-channel campaigns across diverse industries, keeping track of what’s working and where can quickly become messy. One-size-fits-all campaign reporting often falls short when stakeholders want answers like: At Cypress Learning, we help clients solve this by implementing marketing attribution …

Personalizing Partner Journeys with Pardot & Salesforce Flow

by brandonAdvanced, Management, Pardot February 6, 2024July 1, 2025Comments are Disabled

Personalizing Partner Journeys with Pardot & Salesforce Flow: A Strategic Engagement Win | How Cypress Learning created a scalable partner communication and campaign engagement solution using MCAE, APEX, and Campaign Architecture Introduction In fast-moving B2B environments, partner onboarding isn’t just a process—it’s a relationship opportunity. For our client, a rapidly growing enterprise managing strategic supply …

Integrate Calendly with Marketing Cloud Account Engagement (Integrate Calendly with Pardot)

by Brandon WaltonAdvanced, Pardot August 22, 2023March 27, 2025Comments are Disabled

This article provides a walk-through for integrating MCAE with Calendly, using Pardot form handlers.

What is a UTM Parameter?

by Brandon WaltonEducation, Learning, Pardot November 2, 2022March 27, 2025Comments are Disabled

UTM (Urchin Tracking Module) Parameters are typically included as part of a query string in a URL. They consist of 5 URL parameter keys used in marketing to track the effectiveness of online marketing campaigns across different traffic sources and media. The name Urchin is from Urchin Software Corporation. UTM Parameters being part of a …

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UTM Parameters & Gravity Forms

by educationEducation, Learning, Pardot July 28, 2022Comments are Disabled

UTM Parameters & Gravity Forms As Digital Marketers, we often use query strings for our attribution. This gives us insights on where our traffic is coming from and which channels perform the best. An example of a query string is as follows: For example, my website url is: https://cypresslearning.comMarketers looking for better attribution can append …

MikMak

by Brandon WaltonCustomer Stories June 30, 2022August 15, 2022Comments are Disabled

MikMak is a growing eCommerce analytics & enablement platform that supports eCommerce brands with better analytics, and provides consumers with a seamless path to checkout. Cypress helped MikMak with developing updated assets in their Marketing Cloud Account Engagement Account, including Landing Page templates & form templates, to allow their Marketing team to quickly build new …

What is 99.233.231.35.bc.googleusercontent.com and how does it impact Marketers?

by Brandon WaltonPardot March 9, 2022March 27, 2025Comments are Disabled

What is 99.233.231.35.bc.googleusercontent.com and how does it impact Marketers? Are submissions from hostname 99.233.231.35.bc.googleusercontent.com/ blocking your site tracking? The googleusercontent.com is a Googlebot, and specifically, it appears 99.233.231.35.bc.googleusercontent.com is being used by Chrome browser to mask hostnames when forms are submitted. If you’re using Pardot, this means that your tracking code will be blocked from …

Pardot New Email & Landing Page Builder: App Exchange Packages Pardot users should install TODAY

by Brandon WaltonPardot February 24, 2022March 27, 2025Comments are Disabled

Pardot New Email & Landing Page Builder: App Exchange Packages Pardot Users Should Install TODAY As part of the Salesforce Spring 22 Release, there are some huge advancements that make the new builders prime time ready! One of the top features of the new release is Custom Email Components. Now, partners & developers are able …

BTS

by Brandon WaltonCustomer Stories February 21, 2022August 15, 2022Comments are Disabled

BTS is a leading global Business Consulting firm leveraging complex systems to deploy insightful updates to international clients and prospects. Cypress continues to work closely with the BTS team to develop solutions & strategies for integrating their email Marketing systems with CRM data, web-traffic analytics and cross-channel marketing engagement.