Pardot Specialist Study Guide 13: Social Marketing

SOCIAL MARKETING – List the social platforms that can be used within Pardot: Facebook – Company page only, no personal page. Twitter Linkedin Link clicks, replies, comments, retweets, and likes. Social post clicks are visible as prospect activities. – Identify the main components of a Custom Redirect: Campaign URL Google Analytics parameters (optional) Completion actions …

Pardot Specialist Study Guide 11: Engagement Studio

ENGAGEMENT STUDIO – Identify the main components of an Engagement Program: Triggers: listens for an event like an email open or form submission to occur within a specified period of days. Rules: check for specified criteria or values in the system. Actions: take an action on a prospect at a given point in time. End: …

Populating Form Fields with JavaScript

Populating Form Fields with JavaScript Often times, we want to reuse a single Pardot form on multiple pages of our website, or on multiple sites altogether. It’s important to understand which pages or websites are working the best for capturing conversions. Rather than creating duplicate forms for each page, did you know we can use …