Pardot Specialist Study Guide 12: Landing Pages

LANDING PAGES – Identify the main components of a Landing Page. Content/Template Form Completion Actions A landing page is a specific web page that a visitor typically reaches after clicking a link or advertisement. This page generally displays content that is specific to the advertisement, search keywords, or link clicked. Simply driving visitors directly to …

Pardot Specialist Study Guide 13: Social Marketing

SOCIAL MARKETING – List the social platforms that can be used within Pardot: Facebook – Company page only, no personal page. Twitter Linkedin Link clicks, replies, comments, retweets, and likes. Social post clicks are visible as prospect activities. – Identify the main components of a Custom Redirect: Campaign URL Google Analytics parameters (optional) Completion actions …

Populating Form Fields with JavaScript

Populating Form Fields with JavaScript Often times, we want to reuse a single Pardot form on multiple pages of our website, or on multiple sites altogether. It’s important to understand which pages or websites are working the best for capturing conversions. Rather than creating duplicate forms for each page, did you know we can use …