PROSPECTS – Identify the ways to create prospects in Pardot: o Manually adding them in your system: you collect information on prospects from outside sources (Trade Shows, offline sources, etc) collect information and can create prospects within Pardot by creating them yourself.o Forms that collect their information: will create a prospect record or update an …
VISITORS – Describe how Pardot tracks visitor and prospect data: Cookies Visitor Cookie: includes the name “visitor_id” plus the unique identifier for your account, which is derived from the tracking code placed on your site. The value stored is the unique ID for the visitor. Opt-in Cookie: the persistent cookie named “pi_opt_in” is what we …
Form Terms Total Views: The total number of times your form has been viewed (including if a page has been viewed more than once by the same individual). Total Submissions: The total number of times the form has been successfully filled out Submission Rate: The ratio of the number of submissions to the overall number …
Email Terms Mailable Prospect: A mailable prospect is a prospect that can receive emails through Pardot. Mailable prospects haven’t unsubscribed, had a hard bounce or five soft bounces, or manually opted out. Unmailable Prospect: An unmailable prospect has either opted out of emails, was opted out on import, marked as Do Not Mail, or had …
List Terms Segmentation: Segmentation is creating target lists of prospects for marketing needs. For example, you can create lists for newsletters, drip programs, and so on. Dynamic List: A dynamic list is rule-based. It automatically adds prospects when they match the criteria and removes them when they don’t. Segmentation Rules: Use a segmentation rule to …
This is part 2 of 5 in the Pardot Glossary.
This is Part 1 of 5 in the Pardot Glossary Category
In this video, Brandon Walton covers modifying Lead list views in Salesforce. For Sales Teams using Pardot, who have access to the ‘Pardot Last Activity Field’
This Pardot Specialist practice Exam features questions similar to those you’ll see when taking the Pardot Admin or Pardot Specialist Certification Exams. Work through each of the questions to gauge your current Pardot knowledge. Treat this like you would the real exam – don’t use notes or study materials – you can always re-take if …
This Pardot Specialist practice Exam features questions similar to those you’ll see when taking the Pardot Admin or Pardot Specialist Certification Exams. Work through each of the questions to gauge your current Pardot knowledge. Treat this like you would the real exam – don’t use notes or study materials – you can always re-take if …