Category: Pardot

PARDOT CAMPAIGNS – Explain the application of a Pardot campaign: Can be used for reporting, thematic touchpoints (similar to source), they track the first touch that a prospect has with your online marketing. Note: Pardot campaigns are different than lists. – Given a scenario, determine if a Pardot campaign should be changed for a prospect: …

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PARDOT FORMS – Given a scenario, identify the capabilities and limitations of Pardot forms: Allows you to see how successful or active a form has been on your site, giving you insight into the total number of views, submissions, and conversions related to that form. Form Wizard lets you create a customized form in seconds. …

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LEAD MANAGEMENT – Explain the capabilities and limitations of an Automation Rule: Automation rules are repeatable, criteria-based rules that find matching prospects and apply actions to them. CANNOT delete, merge, register for a webinar, send autoresponder email, set profile. will only affect a matched prospect once. If you want to change a rule and have …

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SCORING – Explain what a Score measures and how it can be applied: Scores are automatically assigned to prospects when they convert. Scores constantly change based on activities and interactions and show how engaged your prospects are with your marketing materials. Scoring categories allow you to score prospects on more than one product or BU. …

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EMAIL MARKETING Distinguish between an Email and an Email template: Email templates allow you to create text and HTML email designs and store them for future use. Email templates are like blueprints for your emails – they are reusable and be used for drips and Engagement Programs, autoresponders, one-to-one emails, and list emails. Email template …

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ENGAGEMENT STUDIO – Identify the main components of an Engagement Program: Triggers: listens for an event like an email open or form submission to occur within a specified period of days. Rules: check for specified criteria or values in the system. Actions: take an action on a prospect at a given point in time. End: …

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LANDING PAGES – Identify the main components of a Landing Page. Content/Template Form Completion Actions A landing page is a specific web page that a visitor typically reaches after clicking a link or advertisement. This page generally displays content that is specific to the advertisement, search keywords, or link clicked. Simply driving visitors directly to …

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SOCIAL MARKETING – List the social platforms that can be used within Pardot: Facebook – Company page only, no personal page. Twitter Linkedin Link clicks, replies, comments, retweets, and likes. Social post clicks are visible as prospect activities. – Identify the main components of a Custom Redirect: Campaign URL Google Analytics parameters (optional) Completion actions …

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