Reset Prospect Scores to 0 in Pardot If you reset your prospects’ scores to zero using an automation rule and in the future you modify your baseline scoring rules, your prospects will be retroactively rescored and their scores may increase or decrease from zero. For this reason, make any changes to your baseline scoring model (in …
Using Pardot for Social Media Efforts Whether you are posting social media updates sporadically or you have a fleshed-out content strategy, you want to see the different engagement metrics of your post. But, as you probably know, social platforms only give you so much data. As a data-driven marketer, you probably want to know what …
Data, Data, Data with Pardot Forms Data is one of the most important aspects of marketing. But do you trust your data? Are you making guesses when running lists on what you think is your target audience? Having a sound data collecting strategy can benefit not only your marketing campaigns but can help you build …
Engagement Studio is one of the most powerful tools you have in Pardot.
Aaron Smith provides an overview of Pardot Campaign Reports and how ROI is tracked. This video covers the Campaign Reporting included with all levels of Pardot.
Awesome Tip for Salesforce Pardot Users: View Pardot Engagement History directly from Gmail or Outlook! Customizing your Salesforce Email Application with Pardot Engagement History.
Migrate your Mailchimp email templates to Pardot in 3 Easy Steps!
Pardot Tip: Using Custom Redirects with Emails | Cypress Learning Solutions
In this video, we’ll review building a campaign in the Pardot Lightning App for Salesforce. We will cover List Segmentation, Connected Campaigns, Landing Pages, Emails and Automation.
For years, Pardot has used a proprietary language called PML, or Pardot Merge Language for merge fields in Emails, Advanced Dynamic content, and Landing Pages. Since the acquisition by Salesforce, the primary focus on the Pardot Engineering & Development teams are to make the platform more compatible and synchronous with Salesforce. Over there years, there have been many …
Read more “Introduction to Pardot HML with Conditional Logic”